“Branded Vines are shared four times as often as branded Internet videos. What’s more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”
“What do these digital CMOs do differently? They experiment aggressively. They hire smart digital natives — and empower them. They partner with great agencies. They have the humility to admit what they don’t know, the courage to toss out the old playbook, and the confidence to allow digital metrics to illuminate the results.”
5 essential & easy social media metrics you should be measuring right now: volume
This new series, presenting five social metrics you should be measuring on Tumblr, is based on a post by Union Metrics Co-Founder Jenn Deering Davis which originally appeared on the KISSmetrics Blog on April…
Anyone with a Tumblr, Twitter or YouTube account is practicing journalism in its most authentic form,” she said. “The model of the American newspaper is that news flows from the center to the periphery, not just from the elites to the masses.
Startups are run by people who do what’s necessary at the time it’s needed. A lot of time that’s unglamorous work. A lot of times that’s not heroic work. Is that heroic? Is that standing on a stage in a black turtleneck, in front of 20,000 people talking about the future of phones? No. But that’s how companies are built. That person who did that for the iPhone launch at Apple, we don’t know who he is. All we know is that Steve Jobs came up with the iPhone. But he didn’t ship it. The person who bought the donuts did.