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About



This is the personal tumblelog of Dean Cruse. Mostly stuff I think is cool, and the occasional bit from me.

This is also the *temporary* home of DC Marketing, my marketing consultancy for tech startups.

Bio

I'm a serial startup marketing executive and Founder/CEO of DC Marketing, a consultancy that provides marketing leadership for early-stage technology companies. You can check out the details on my background via the link to my LinkedIn profile on the right over there.

I am also an aspiring furniture maker, 4th-generation Texan, and lover of family, music, Internets and perfect tacos. Oh, and string.

Following

14 February 12

Happy Valentine’s Day.

via memrise.

13 February 12

Deb Roy of Bluefin Labs at TED in 2011 on the birth of language in a child and how the research his team did in his home was then applied to measuring the links between public media content and the conversation that surrounds it. They showed this video at TEDxAustin this weekend, and it was one of my highlights.

31 January 12

An awesome, fresh point of view on logos, apparently from Adam Ladd’s 5-year old daughter.

31 December 11
Should Startups Focus on Profitability or Not?

Mark Suster discusses how startups might want to think about managing to profitability versus growth. In this post, Mark correctly states that the vast majority of companies should strive to be profitable. Business 101. Profitability gives the entrepreneur much more freedom, flexibility and protection against downturns.

Often entrepreneurs, many of them watching a few high profile, TechCrunch-buzz-driven companies, can get caught up in the “scale quickly and massively model”. But, only a handful of companies have access to the idea, capital and investors needed to build an Internet scale business. In my experience, startups should first and foremost focus on the basics of building a sustainable business - make an awesome product, engage lots of users and customers and strive to make them extremely happy.

20 December 11
How Big is Big Data? | Infochimps Blog

The good folks at Infochimps provide a great primer on all of the excitement around Big Data, brought to us by GetSatisfaction.

13 December 11
Most startups are spending money too fast. Slow it down.

Good advice from Jason Freedman.

28 November 11
Social Proof Is The New Marketing
15 November 11
TV Ads' New Digital Role

Great post by Shiv Singh of Pepsi on how engagement is changing TV advertising.

11 November 11
The Corduroy Appreciation Club

In honor of 11.11.11.

7 November 11
Want.

Want.

Themed by Hunson. Originally by Josh