Nice post from Jason Cohen, highlighting a pet peeve of mine. While it is important to think through the details of your business, a formal business plan is mostly conjecture, and any projections are guaranteed to be false.
Do, iterate, evolve.
About
This is the personal tumblelog of Dean Cruse. Mostly stuff I think is cool, and the occasional bit from me.
This is also the *temporary* home of DC Marketing, my marketing consultancy for tech startups.
Bio
I'm a serial startup marketing executive and Founder/CEO of DC Marketing, a consultancy that provides fractional marketing leadership for early-stage technology companies.
My current clients:
- Marketing Director for Union Metrics, the makers of the popular social media analytics product, TweetReach.
- VP Marketing for the big data infrastructure company, Infochimps.
You can check out more details on my background via the link to my LinkedIn profile on the right over there.
I am also an aspiring furniture maker, 4th-generation Texan, and lover of family, music, Internets and perfect tacos. Oh, and string.
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